Well if you have been working on getting sites ranked for ages then chances are you already know what works and what doesn’t but the mystery of what is in the Google algorithm and what gets you ranked on Google and what doesn’t has remained exactly that…………Until NOW!
On the 12th of November 2015 Google released a public document that goes into a lot of detail about what is good and what is bad. It makes fairly interesting reading, it also has a whole bunch of “I told you so!” in there! In fact there is so much in there I am going to be covering the document a bit at a time over the next few weeks.
There is a link to the document at the bottom of this blog post but in summary there are a few things that I wanted to take you through that might be a bit of an eye opener for you and your website efforts when trying to get your wedding website ranked.
So What Will Get You Ranked on Google?
One of the huge things throughout the whole document is reputation and trust. The opening images of the document represent just that! The document then goes on to talk about page quality, the interesting thing in this section is that they use Yahoo! as their example pages, however it also talks about the importance of structure and making sure that your pages are correctly named and that a collection of pages owned and controlled by a single entity is known as a website. So basically you own your website and are responsible for the content that goes onto it, please make sure that you take great care who you give this responsibility to.
Your Money or Your Life
The document also talks about pages that are known as YMYL (your money or your life) these aren’t all as evil as they sound, an E-commerce site that takes a financial transaction is one such site but also financial information, medical information, legal information and safety information. These are all known as YMYL because if the information is incorrect then it can have a negative impact on the users life and therefore give a negative user experience! And it is all about the user experience remember but this takes it to the next level of understanding of how much Google interprets the user experience to go.
For years I have been begging people to put their contact information in full on their websites, in many cases I get the reply of “I don’t want people showing up at my home address!” well I get that but in the years I have been in business no one has ever turned up at my home without being asked. In this document it mentioned the important that your About, Contact and Services be well documented and communicated so that authority and trust are given to the website by the user.
Website Maintenance is also mentioned in the document, this is something we always mention to people but they aren’t always that interested in, until their website goes wrong or something needs changing. The importance of making sure that your website is error free and properly maintained and updated is important, and with the ever changing technology that we view websites on, it is important to remember that your website needs to be completely kept up to date with the latest plugins, links aren’t broken and your site works in all browsers.
Reputation is also important, customer reviews and resolution of any complaints so that a positive outcome has been visibly seen can really help your business. The document mentions sites like Yelp, Better Business Bureau and Google Product Search for reviews and reputation.
If you want to have a read of the document you can do so here be aware it is 160 pages of quite technical information. Download the document Here
Glossary of Terms
There are a few things that you will need to know as it uses a lot of acronyms:
MC – Main Content
SC – Sub Content
YMYL – Your Money or Your Life
E-A-T – Expertise Authoritativeness and Trustworthiness
GWT – Google Webmaster Tools
PQ – Page Quality
SERP -Search Engine Results Page
LP – Landing Page
NM – Needs Meet/Needs Met
MM – Moderately Meets
HM – Highly Meets
FullyM – Fully Meets
EP – Evaluation Platform
In the next part of this series of posts on what will get you ranked on Google, I will take a look into the page design and mobile information in the document. I have to say that this is the biggest release of information on the search results I’ve seen ever on their search quality ratings.