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“SEO is a myth!” Yep OK lets go with that!

seo a myth?I am writing this blog post a little tongue in cheek but with a serious message as well. I was sent the blog post Wedding Suppliers – Advertising Online written by the lovely Claire from English-Wedding.com which was written by her good self back in July this year. I read the post all the way through with my usual open mind yet searching for the logic.

To my horror the phrase “SEO is a myth” came up. Immediately I started wondering why I had spent 8 years learning how the web and algorithms work in order to help people increase their search rankings. I started rethinking my career choices immediately, but then it hit me a little further down the blog that I should have paid more attention at the start of the article, it seems there is some confusion about the actual roll that a good SEO can perform for your business.

Many years ago when I designed my first ever website (1998 still out there and horrible but still works) things were easy at that time there was a small company called Yahoo who lead the way with search engines and it was pretty easy to get ranking. But it was a little like the tree falling in the forest, does anyone hear it. (If you are top of the search for something someone isn’t searching on will anyone know?) Now days we have the beast that is Google and the ever rising Bing as well as the original Yahoo who will soon become something else. So optimising your website to benefit from the 12,000 searches per second that Google handles alone is a myth? OK lets take a closer look at what was said in the post.

1. Blog about your business. Well effectively if an SEO doesn’t tell you to get a blog he isn’t doing his job properly from day one. There is something known as “Long Tail Keywords” which are the longer key phrases like “Why do I need to have a blog on my website” that you would probably struggle to have as a page on your site but as a blog post it is fairly easy. So I am guessing a blog would be part of your SEO strategy.

2. Improve your website with simple habits. Yep see point one! Get a blog and keep it regular. The more relevant information you add to your blog the more people will find it and come to your website.

3. Use Facebook and Twitter to network and create back links. Well yes and no. Facebook and Twitter are social media and networking in the business world is a must for anyone who wants to be successful so yes get out there and talk to people especially those in your industry. Using them to build links hmmm yes you can but at the same time if you want to monitor your traffic using a shortening service such as http://bit.ly then you wouldn’t be credited in the search engines for that link as effectively it is a link somewhere else. Add your site link to your page profiles and promote your twitter account and Facebook page (note page not profile) in the same way you do your site. Some people feel safer staying on the social media sites rather than leaving to go to an external site.

4. Get to know the main UK wedding Bloggers and specialist blogs. Know your competition and make sure that they know about you. Ask them to participate on your site ask them if you can be active on theirs build a good relationship you will notice the benefits.

5. Use niche wedding directories and regional ones. Research research research! Make sure that you have a good criteria for a page so you will benefit from it. Choose a category that isn’t anything to do with your business and call the company at the top and the one mid way down and finally the one at the bottom and ask them if they have any success from the visitors they get from those directories. That way you will be able to see if it is worth you putting your link on their site. Remember if you are not getting targeted traffic then it could take up more of your time than you have to spare.

6. Share your photographs on the web. Absolutely couldn’t agree more get them out there, get your work seen and makes sure you watermark them with your website address in order to get the credit from the photo and any admiration that comes from them being found.

The post goes on to tell you to write well and be professional which I have to say goes without saying. Stay on subject keep your writing easy to understand and friendly. If you are too regimental then chances are you might well lose the interest of your readers and they go off before they reach the end of the post!

Better product photography, yes keep them clear and precise show exactly what it does on the tin! That way there are no shocks when something arrives on the doorstep!

Focus on your experience, if you are in business then this goes without saying you need to tell people why they should listen to you (at this point I would like to blow my own trumpet and tell you that using SEO I have taken clients from zero to 2500 new clients and £4 million turnover in six months, but SEO is a myth you understand).

Google places is a must especially if you are a small bricks and mortar business, if you are a home based business it is a little more tricky as you don’t want people turning up and knocking on your door, but you can still get around this.

So what has all this got to do with SEO being a myth…….Well the fact of the matter is that EVERYTHING that has been mentioned in this article is something that a good SEO would do for you and if you are doing your own you need to do. Being in business is very rewarding, very stressful and very time consuming hence learning all of this in order to make sure you can do it yourself is one of the reasons you would consider hiring an SEO to do the website promotion work for you.

SEO isn’t a myth, it is just misunderstood!

6 Comments

  1. Claire on October 30, 2010 at 3:41 pm

    Excellent blog post, and I’m quite chuffed to see you’ve read my post with such attention to detail!

    I must admit that my choice of words in “myth” was unfortunate… and I agree most of all with your last comment that SEO is misunderstood.

    The problem is, it’s so badly misunderstood that I’ve seen some wedding business owners feeling daunted by it, even scared of it – and in reality it’s a little bundle of simple things that anyone can do to make their websites better.

    I admire (too strong a word? No, I don’t think so) how your approach clarifies what SEO is. There are too many SEO companies who like to keep the whole concept shrouded in secrecy. You’re definitely not one of them – it’s a refreshing change!

    • WeddingSEO on October 30, 2010 at 4:08 pm

      Thank you Claire!

      I get so annoyed with people who use scare tactics with their SEO sales pitch. With me what you see is what you get and I am a firm believer in not only helping clients get the right results but mainly teaching them during the time I am doing so to help themselves.

      The only way someone would benefit using an SEO the whole time would be if they were working in an industry they didn’t fully understand. Which in my eyes is a bad way to go into business in the first place.

      There is nothing to be scared of with SEO, my advice remains the same always get your site checked, get some help to point you in the right direction and then have a crack at doing it yourself. No one knows your business better than you do, you just need a helping hand to know which bits you should be concentrating your efforts on in order to get the best conversion rate.

      When I build a site for someone it is done in a way that they can take it over and manage it themselves. It not only benefits them as they can control costs without needing to pay designers and developers but also is good for me as I get to see the results they get from what I teach. Win win situation all around!

      Glad you enjoyed the post and I will take you up on the guest blogging offer in a few weeks if that is ok?

      • Claire on November 1, 2010 at 6:22 pm

        Definitely – I’ll look forward to it! And I’ll be reading your posts in the meantime. (I’m learning a lot here 🙂

  2. Tracey - WithBellsOn on October 30, 2010 at 6:41 pm

    Thanks for the info. I am going to be more careful re the shortened URLs from now on and will most definately be looking into doing a Blog. Something someone mentioned to me the other day and I felt was not relevant! Thank you again

  3. Adam @ Toptableplanner on November 5, 2010 at 10:53 am

    This is a cracking article and I think you give some great advice.

    To my mind, perhaps the biggest misunderstanding with SEO is just how beneficial it can be. Most website owners can make a real difference to their SERPS positions by just doing a few simple things. However, for more competitive keywords/phrases it can take a lot of time and money. Managed properly though, the return can be huge.

    I thought your comment about URL shorteners was interesting. I thought bit.ly in particular 301 redirected the links so credit would be passed? However, with Twitter nofollowing all links anyway I suppose it wouldn’t really make much of a difference.

    • WeddingSEO on November 5, 2010 at 11:05 am

      Thanks for the comment Adam. I have a blog post half written to explain the link love given and not given by no follow links and shortening services which I hope will answer all your questions and help point towards where efforts to build links and to bring traffic are best pointed.

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