I am writing this blog post a little tongue in cheek but with a serious message as well. I was sent the blog post Wedding Suppliers – Advertising Online written by the lovely Claire from English-Wedding.com which was written by her good self back in July this year. I read the post all the way through with my usual open mind yet searching for the logic.
To my horror the phrase “SEO is a myth” came up. Immediately I started wondering why I had spent 8 years learning how the web and algorithms work in order to help people increase their search rankings. I started rethinking my career choices immediately, but then it hit me a little further down the blog that I should have paid more attention at the start of the article, it seems there is some confusion about the actual roll that a good SEO can perform for your business.
Many years ago when I designed my first ever website (1998 still out there and horrible but still works) things were easy at that time there was a small company called Yahoo who lead the way with search engines and it was pretty easy to get ranking. But it was a little like the tree falling in the forest, does anyone hear it. (If you are top of the search for something someone isn’t searching on will anyone know?) Now days we have the beast that is Google and the ever rising Bing as well as the original Yahoo who will soon become something else. So optimising your website to benefit from the 12,000 searches per second that Google handles alone is a myth? OK lets take a closer look at what was said in the post.
1. Blog about your business. Well effectively if an SEO doesn’t tell you to get a blog he isn’t doing his job properly from day one. There is something known as “Long Tail Keywords” which are the longer key phrases like “Why do I need to have a blog on my website” that you would probably struggle to have as a page on your site but as a blog post it is fairly easy. So I am guessing a blog would be part of your SEO strategy.
2. Improve your website with simple habits. Yep see point one! Get a blog and keep it regular. The more relevant information you add to your blog the more people will find it and come to your website.
3. Use Facebook and Twitter to network and create back links. Well yes and no. Facebook and Twitter are social media and networking in the business world is a must for anyone who wants to be successful so yes get out there and talk to people especially those in your industry. Using them to build links hmmm yes you can but at the same time if you want to monitor your traffic using a shortening service such as http://bit.ly then you wouldn’t be credited in the search engines for that link as effectively it is a link somewhere else. Add your site link to your page profiles and promote your twitter account and Facebook page (note page not profile) in the same way you do your site. Some people feel safer staying on the social media sites rather than leaving to go to an external site.
4. Get to know the main UK wedding Bloggers and specialist blogs. Know your competition and make sure that they know about you. Ask them to participate on your site ask them if you can be active on theirs build a good relationship you will notice the benefits.
5. Use niche wedding directories and regional ones. Research research research! Make sure that you have a good criteria for a page so you will benefit from it. Choose a category that isn’t anything to do with your business and call the company at the top and the one mid way down and finally the one at the bottom and ask them if they have any success from the visitors they get from those directories. That way you will be able to see if it is worth you putting your link on their site. Remember if you are not getting targeted traffic then it could take up more of your time than you have to spare.
6. Share your photographs on the web. Absolutely couldn’t agree more get them out there, get your work seen and makes sure you watermark them with your website address in order to get the credit from the photo and any admiration that comes from them being found.
The post goes on to tell you to write well and be professional which I have to say goes without saying. Stay on subject keep your writing easy to understand and friendly. If you are too regimental then chances are you might well lose the interest of your readers and they go off before they reach the end of the post!
Better product photography, yes keep them clear and precise show exactly what it does on the tin! That way there are no shocks when something arrives on the doorstep!
Focus on your experience, if you are in business then this goes without saying you need to tell people why they should listen to you (at this point I would like to blow my own trumpet and tell you that using SEO I have taken clients from zero to 2500 new clients and £4 million turnover in six months, but SEO is a myth you understand).
Google places is a must especially if you are a small bricks and mortar business, if you are a home based business it is a little more tricky as you don’t want people turning up and knocking on your door, but you can still get around this.
So what has all this got to do with SEO being a myth…….Well the fact of the matter is that EVERYTHING that has been mentioned in this article is something that a good SEO would do for you and if you are doing your own you need to do. Being in business is very rewarding, very stressful and very time consuming hence learning all of this in order to make sure you can do it yourself is one of the reasons you would consider hiring an SEO to do the website promotion work for you.
SEO isn’t a myth, it is just misunderstood!