You know this question doesn’t just relate to Wedding SEO it relates to any business. Lets think back 20 years, the Hubble space telescope was launched, John Major took over as Prime Minister and hardly anyone had heard of this interwebby thing. Now things are very very different.
There is a saying that 99% of all statistics are made up on the spot so rather than bore you with the day to day tosh that so many people find the time to rant on about, I will just tell you this, Your customers are looking for you online! Now all you need to do is to make sure that they find you when they are looking for you.
Over the years I have helped clients who had what I like to call the “Field of Dreams” method of promotion for their website, you remember the film with Kevin Costner where the voice kept telling him “If you build it they will come!” Well unlike Kev most websites don’t get the help of ghosts or that bloke who was the voice of Darth Vader they need work to push them in the right direction.
With a majority of companies involved in the Wedding industry being small businesses trying to find time to do everything that needs to be done to make sure you are getting a constant stream of new business can be very time consuming and in many cases very frustrating.
Hiring an SEO to help you promote your website and increase your conversion has to be at the end of the day your decision but if you are only doing a small amount to promote your business your competitors might well be doubling their efforts to make sure they stay at the top getting the steady stream of inquiries.
An SEO will help you increase the traffic and improve the quality of that traffic to help you convert more of your visitors into clients. It is at the end of the day a simple equation More Traffic + Higher Conversion Rate = More Business. More Business = Happy Business.