Over the past few months I have had great fun getting to know my new found friends in the Wedding industry on Twitter. And I love the fact that every Friday everyone is really excited by their new rankings in the Top 100 Wedding Tweeters (kindly provided by UK Wedding Search), not only does it add some extra excitement to the week but also gives a clear indication on those who are making an impact in the industry via social media.
Over the past 3 years I have spent a lot of time working on Facebook, Twitter and Youtube to look at the different ways that influence can increase business. The best terminology I can put together for it is if your child was singing and Bruce Springsteen came and told you your child had talent it would have a lot more influence than Jedwood telling you the exact same thing (100million albums v Bad Karaoke).
Those with the greatest influence have a reasonable amount of followers who actually listen to what they are saying. I have seen Twitter accounts with in excess of 100k followers send out a tweet and get 3 clicks. Where as someone who has 900 followers can send out the same tweet and get 90 clicks. Which would you prefer?
So how can you benefit from this influence and how can the people with influence benefit you? Well there are a number of ways but the important thing is that you build a relationship with the people with influence in order to get the benefits of what they can bring you.
Blog about them. Yes that is right blow their trumpet loud and clear and you will be rewarded. If you write about someone with influence and then write to them and tell them you have done so they will tell their followers that you have done so (It has to be good writing nasty tales normally has an adverse effect). Their followers then go and read your blog post and you get traffic to your website and followers because you are seen to be in a positive light with someone they regard highly.
Ask them to blog for you! Guest blogging is really overlooked with regards to what it can achieve. By having a high influence blogger writing for you on your blog not only will you be getting traffic to your blog and website, you will get more followers on Twitter AND your own influence will increase as your credibility will be increased.
Ask if you can blog for them. If you are seen to being on a high influence website it will do your own credibility so much good you will see the benefits from it as your own status increases among those in your industry.
Now before you all rush off and start hounding the top 10 on the top 100 list just remember these people spent a lot of time and energy growing their business and reputation to get where they are and they will only help you if there are benefits for them. So good quality content and lots of promotion once you have been published. And if you are in the top ten, not got a blog or don’t know how to benefit, the same applies, get a blog or get out there on others websites and blogs! Remember if you scratch their back they will scratch yours.