Just in case you didn’t see it I have a February offer on site reviews, well I have to say the take up has been fantastic. The thing is the more site reviews I do the more I see a trend that people don’t completely understand how they should be building links. I understand that brand is important but when it comes to link building most of the time your company name or your own name just doesn’t help you very much.
So how do you go about building links in the right way? The anchor text that you use in your links is just as important as the reputation of the website that you are building that link from.
Now comes the technical bit (go grab coffee if you get a bit dizzy at this point) if you are targeting the phrase “Star Wars Wedding Planner” then your link should say just that. You can get these links onto a web page by adding code that looks like this <a href=”http://www.yourwebsite.com” />Star Wars Wedding Planner</a> That will get you a link that looks like this Star Wars Wedding Planner and that gets you a link to your website for that phrase.
[box type=”note”]The above works when you are adding links to a website. If you are adding comments to a blog such as WordPress then you fill out the three main boxes as normal text and add your comment in the box below there is no need to add any code. I hope this clears up a few minor confusions?[/box]
Clear as mud? OK lets look at simple blog comments. For example (leaving myself open for abuse here so be nice) if you come across a WordPress blog that has comments turned on then you can add a contextual link. In the name field you can add your anchor text, your email and then your website and presto you have a relevant link.
There is some etiquette involved in this so don’t go spamming the living daylights out of every WordPress blog that you come across. If you want your link approved (remember that the website owner is in charge of their own website) then you need to leave a good comment that will be informative or constructive, even argumentative does the job but if you make conversation then you will benefit. Conversation in blog comments can bring you traffic through your relevant text links.
There is also the added part to this where you can add a link to an article you have written about a similar subject that either rejects the content of the blog or backs it up. That way you not only get a contextual link but you get a deep link back to your website. (OK I see people glazing over now…….I never said it was going to be all straight forward did I?).
OK in part two of this series will be published on my UK Wedding SEO Facebook Page (<—look anchor text link) where I will explain how you can go about using simple Google searches to give you places that have published new content and how to get email alerts about that new content! So to make sure you don’t miss out and follow the Facebook page!
Oh and anyone that wants a site review I am now booked up through Feb but anyone wanting to book for March I will honour the Feb special price as long as you book and confirm before the end of Feb! Email me with any questions or to get a review date firstname.lastname@example.org