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Are you Building the Right Links for Your Website?

Just in case you didn’t see it I have a February offer on site reviews, well I have to say the take up has been fantastic. The thing is the more site reviews I do the more I see a trend that people don’t completely understand how they should be building links. I understand that brand is important but when it comes to link building most of the time your company name or your own name just doesn’t help you very much.

So how do you go about building links in the right way? The anchor text that you use in your links is just as important as the reputation of the website that you are building that link from.

Now comes the technical bit (go grab coffee if you get a bit dizzy at this point) if you are targeting the phrase “Star Wars Wedding Planner” then your link should say just that. You can get these links onto a web page by adding code that looks like this <a href=”” />Star Wars Wedding Planner</a> That will get you a link that looks like this Star Wars Wedding Planner and that gets you a link to your website for that phrase.

[box type=”note”]The above works when you are adding links to a website. If you are adding comments to a blog such as WordPress then you fill out the three main boxes as normal text and add your comment in the box below there is no need to add any code. I hope this clears up a few minor confusions?[/box]

Clear as mud? OK lets look at simple blog comments. For example (leaving myself open for abuse here so be nice) if you come across a WordPress blog that has comments turned on then you can add a contextual link. In the name field you can add your anchor text, your email and then your website and presto you have a relevant link.

There is some etiquette involved in this so don’t go spamming the living daylights out of every WordPress blog that you come across. If you want your link approved (remember that the website owner is in charge of their own website) then you need to leave a good comment that will be informative or constructive, even argumentative does the job but if you make conversation then you will benefit. Conversation in blog comments can bring you traffic through your relevant text links.

There is also the added part to this where you can add a link to an article you have written about a similar subject that either rejects the content of the blog or backs it up. That way you not only get a contextual link but you get a deep link back to your website. (OK I see people glazing over now…….I never said it was going to be all straight forward did I?).

OK in part two of this series will be published on my UK Wedding SEO Facebook Page (<—look anchor text link) where I will explain how you can go about using simple Google searches to give you places that have published new content and how to get email alerts about that new content! So to make sure you don’t miss out and follow the Facebook page!

Oh and anyone that wants a site review I am now booked up through Feb but anyone wanting to book for March I will honour the Feb special price as long as you book and confirm before the end of Feb! Email me with any questions or to get a review date


  1. […] This post was mentioned on Twitter by Steve, AZANA Photo Frames. AZANA Photo Frames said: Just read this great advice from @ukweddingseo – building the right links for your website […]

  2. fiona kelly wedding photography on February 17, 2011 at 11:49 am

    hey steve, just tried to do what you have talked about in your wonderful post ie leaving a contextual link within a comment on your blog post, and didnt seem to work…what did I do wrong? Put the contextual link (adapted to my own business) in the name bit, put my email in the email bit and my web in the web bit and the comment wouldnt submit because it said the email and name was missing… confused?

    I need a web guru and youre the man for the job I think.

  3. wedding jewellery on February 21, 2011 at 9:54 pm

    Fab article Steve…and just testing out my anchor text! Thanks for my site review-I’m sure it will be a great boost to my business when i put all the advice into practice!

  4. Essex Weddings on February 22, 2011 at 10:17 pm

    Good article Steve.
    It’s true that leaving a comment on a blog post with a link to your website will give you a backlink, however 99.9% of wordpress blogs that allow comments use no-follow links, therefore the SEO benefit is minimal… if any at all.

    Becoming an active member of a wedding forum, posting articles and gaining backlinks through those methods is better practice then leaving comments on a blog, in my opinion.

    • WeddingSEO on February 22, 2011 at 10:39 pm

      Not strictly true. Most WordPress installations are done by people who don’t fully understand the power of the product and just set it up with defaults. Personally my opinion is if No Follow links didn’t count for anything then nothing would ever get an increase in rank. Just check out some of the nofollow link checking tools to see how many sites have so many links most of which are no follow.

      Forums are a good source of links but many forum owners are very protective of the content that gets put on their site and will banish your signature, link and in many cases your account for trying to do anything that they don’t agree with. Links are not evil but many people get completely confused by the whole concept (forum code can be different from blog code and html), so I always tell people to just keep it natural and get out and talk to people. It is the best way to create links in my opinion.

  5. Nicki Confalone on March 3, 2011 at 9:59 pm

    Please could somebody help me with any facts about being ranked in google places. I have a client who desires to rank well and I cannot seem to get any search positions. Any assistance appreciated. Many thanks

    • WeddingSEO on March 7, 2011 at 10:17 am

      Hi Nicki,

      We use voodoo and witchcraft but if you would like to pass my details onto your client I would be only to happy to help them!

  6. Claire - English Wedding blog on March 6, 2011 at 10:19 pm

    Interesting and helpful post as always Steve.
    I just had to add that I googled Star Wars Wedding Planner out of curiosity and top of the sponsored results was Mark Niemierko. Made me giggle (of course he’s only targeting ‘wedding planner’ as his keywords but I’d love to enquire about my Star Wars wedding.

  7. Struve Photography on March 8, 2011 at 3:03 am

    thank you for these articles! ok, I admit, you do get me scratching the head a bit, but that’s besides the point. Feeling a little apprehensive about doing anchor links, partly for the spam issue as mentioned though, despite wanting to write all the relevant commentary stuff. But thanks! Good to have someone who makes me face up to the SEO stuff because there’s no escaping exactly how relevant you’ve made it to me!

  8. Cambridge Wedding Photographer on March 11, 2011 at 4:02 pm

    This post is really useful (And I am testing out the principles) it makes perfect sense after my site review and with this super blog post to back up the conversation, I feel more confident about what I am doing.

    Thank you as ever for being so generous with your knowledge :o)

  9. Cambridge Wedding Photographer on March 12, 2011 at 4:52 pm

    This is a really useful blog post that demystifies some of the dark art of link building in simple plain english. As a small sole trader it’s sometimes hard to keep on top of all the subjects that you need to be master of to make your business a sucess, this blog and it’s resources will be a regular haunt for me from now on

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