So as promised this is the second blog post in the series “Are you Planning your Wedding Blog?” In part one we spoke about the importance of staying on subject and making sure that you keep your content relevant to the audience that you want arriving on your blog. In this part I will talk about the importance of planning your blog posts in advance and the research that can help you find things to write about.
One of the best ways to get a good response from your blog is to write a post that is objective or helpful with regards to something that is in the news or been written about by someone else. Just last week I was asked to comment on a blog and I have to admit it threw me off a little and I ended up writing a blog post in reply as a comment wouldn’t have been detailed enough. Now even though this threw out what I had planned it actually set up some more of my posts perfectly. So I looked over what I had planned and went back and did a little bit of a rewrite and presto more content.
So why plan. At the moment this blog is only just taking off which means that I have only been posting a few items a week, but as things start to move a little better I will be posting between 4 and 6 times every week in order to ensure that I am getting enough information out to people on a regular basis. Now it isn’t always possible for a small business to find the time to write informative and detailed blog posts. However it is similar to if you schedule tweets, you can schedule your blog posts.
I usually write my blog posts like this one on a Saturday afternoon. I research in the morning, where necessary, and then I write while I listen to the radio. Alternatively I have to go to London once a month for a meeting and and I research on the train think about what I am going to write and then on the way home I write the blog posts for the week.
Writing your blog posts should become business habit rather than a chore. If you look at it as a way of communicating not only useful information but the message your company is aiming to get across to the clients and suppliers alike.
Another thing it allows you to do is let your competition know that is exactly what they have, serious competition. I was asked today “What chance do I have to rank for that keyword?” My reply was relevant to this post, “How many times have you blogged about it?” the answer to that question will be the making and the breaking of the campaign to get ranked. The more you talk about it the more traffic you will get for it. Hence your reasons behind planning your blog.
I have to admit that part three, four and five of this series of posts are still in construction, mainly because I am not sure in which order to let you all see them! So my next post later this week will be what to write about on your blog.
* UPDATE! I guess you have noticed that this post was written before the announcement yesterday of a certain Royal Wedding. However the rules still apply keep it regular and keep it up to date and you will get the traffic! Don’t over do it on the Royal Wedding though as not everyone will appreciate it! “What to Write About on your Blog!” is coming next!