Over the past few weeks I have had a great deal of people ask me for help on their websites as well as the minor questions a lot of what I have been asked has been about blogs. It seems that there is this big grey area about blogs so I decided it was time to give you a blog post about blogs (are you confused yet?). So I thought I would start off by asking the question, Are you Planning your Wedding Business Blog?
Because of the world we live in everyone is always looking at increasing their income by seeing if there are other forms of income streams available to them. In many cases helping out other people who do a similar thing to yourself is a major way of getting one of these income streams. It becomes all to easy to get mixed up your business and your other side projects and a blog is the main culprit on this. So lets take a closer look at blogs.
Lets start with the dictionary description “informal Full name: weblog a journal written on-line and accessible to users of the internet” so basically it is a diary that you keep online. Well sort of, if used properly a blog can be a very powerful tool that will not only help your business as you create another medium to contact and reach out to your customers and future customers. You can have a picture blog, a video blog or just a plain old text blog (It is like this would be a vlog (a video blog) if I didn’t have the perfect face for radio).
So how do you plan your wedding business blog? Well through what I have seen a lot of people have a “Ooops I need to write a blog post” attitude to their communications. This is where they know they need to blog, they need to communicate with their customers but they are not completely sure why and how to do it. So they end up writing about things that might not necessarily be interesting to the people reading the blog. When I am discussing a website setup I always include a blog, because search engines love them, they can rank very well and they are a great form of communication. Normally I discuss the addition of a blog in a few stages:
1. The planning of the adding the blog to the website. Having the blog on the actual website you are going to be selling from or promoting your services removes a barrier from in front of people meaning you don’t have to get them to move from one place to another to view your website.
2. Planning what is going to be written about on the blog. Many people when they have an Ecommerce website wonder how a blog will help them. Well simple reviews of your products, information about future products and even to the point of promoting the fact you have been nominated for an award can mean all be good news that will help you promote your website.
3. How can we keep people coming back to the website to read the blog and turn out readers into fans of our products and business? Be interesting and stay on subject. Nobody knows your business better than you do. You know what you do and what you want to achieve. The first question I ask any of my clients is “Tell me about you and your business and what you want to achieve” by just going through this one step will mean that you don’t stray from the subject of your website and your business when you are writing.
The important thing to remember is that even though you want to increase the number of people that come to your website, you want to increase the people that talk about your business, you need to remember that if you have someone arrive at your business looking for a service or a product and you are blogging about something else, chances are they will go elsewhere.
My advice if you want to blog about something else, or you want to hit a different area of a market (business to business rather than business to consumer) then feel free to do so just set yourself up with a new blog. That way you are getting targeted readers rather than confused visitors.
In the second instalment of this series I will talk to you about the importance of planning your blog posts in advance.